Application of stereotypes: carrying goods
Stereotype is an abstract mode of thinking, often characterized by one-sidedness and subjectivity in terms of human emotions, but at the same time mixed with elements of realism and science, with a complex composition structure. It is a conventional view of human understanding of the world, in which rationalism takes up a very small proportion, and most of it includes human's own emotional understanding, mixed with strong personal feelings and emotions, which contains the concept of human "human-centered" thinking. Stereotypes, as a potential way of thinking, have a great influence on human thinking, research and learning. The fundamental reason is that it covers a wide range of audiences and has a certain social influence and social transformation ability, while its formation and dissemination has its specific way in human society, through the human carrier to further influence all aspects of real life, in the application of contemporary stereotypes It is quite a serious topic of social reality.
With the rapid development of information technology and network technology to big data as the first modern means of communication and other progress with the continuous development of scientific and technological power, the wave of bringing goods was born quietly. History is always the same, when the production conditions are comfortable, the level of productivity will be developed, when the rapid development of productivity, human society will become rich, when in the right production relations, the consumption level of the whole society will be significantly improved.
People's desire to consume will also grow, and the means of production is also in production, the competition between the manufacturers will also become more and more intense, in order to compete for customers to consume the competition between. Various means of competition will be born, such as marketing and publicity and other such traditional means of competition, in the rapid development of modern society, as well as the development of modern technology and network, a big data-based, traditional propaganda and marketing means for the combination of competition has emerged - with goods
Speaking of carrying goods, why do you say that it is associated with the traditional stereotypes, as mentioned earlier traditional stereotypes through the spiritual level of the subject's thinking, infiltrated all aspects of society, and the phenomenon of carrying goods also exists in the traditional stereotypes, the current society with goods is in line with the trend of the big data era evolved a new way of sales, which is accompanied by the so-called star effect and other combinations of ways, he has very obvious advantages Of course, as things have both positive and negative sides.
The advantages of live streaming with goods are that it can enhance the sales of products and brand awareness, and more importantly, it can cater to the audience's psychology, because traditional sales methods are difficult to cater to the audience's consumption willingness from the heart to a certain extent, while live streaming with goods can meet people's consumption psychology through artificial and figurative emotional guidance, and it also plays an excellent role in the economic recovery and stimulation of consumption under easy conditions. He also plays an excellent role in economic recovery and stimulating consumption under the easy situation.
But what is it like to carry goods in the traditional stereotypes? This will have to take his disadvantages to go to say, reducing the value of the brand, at the same time, it is difficult to ensure the quality of the product, virtual network sales will allow the audience to produce a certain sense of distance.
And the aspect that leaves a stereotype to the netizens is the so-called netizen with goods, in the netizen live with goods, there are many viewers, including people in real life, do not like the so-called netizen, because of the netizen group, the special stereotype they leave is, similar to those who call brother beautiful all day long that group of low-quality anchors, and even have the stars they hate, will hold an extremely large The final so-called stereotype, they will live with or shortcomings to infinite amplification, and this stereotype will gradually spread and stereotype this aspect, it will play a negative role, but he will also have his kind of benefit, is in the net red live with goods, have a stereotype of the audience in a certain degree of consumption will become more cautious, which will ensure that consumers From this perspective, it will play a positive role, so stereotypes are not necessarily something that we understand to be completely negative, but need to be viewed and understood dialectically.
In today's society, the application of stereotypes will be in many aspects of society. At present, we should uphold the concept of rationalism, objectively treat the stereotype group, while seeing its good points, so that he can better serve the society and drive economic and social development.